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Maximising Sales in the Digital Age

A FREE wine marketing masterclass

Margaret River

Tuesday, July 9 2019
9am - 12.30pm
The River, Margaret River

BUNBURY

Wednesday, July 10 2019
1.30pm - 5pm
Bunbury Chamber of Commerce

Swan Valley

Thursday July 11, 2019
9am - 12.30pm
Caversham Community Centre

WINE CLUB BLUEPRINT MASTERCLASS

THE STEP BY STEP BLUEPRINT TO CREATE A PROFITABLE WINE CLUB AND RECURRING REVENUE IN YOUR WINE BUSINESS

How to price your wine club so you don’t make a loss

  • Pinpoint all the fees and charges associated with a wine club
  • Work out how you are going to ship your wine club deliveries and how much it’s going to cost
  • Identify the administration time and costs associated with running a wine club

Setting up a club that will work for your unique business

  • Work out your wine club pricing and discount structure (decide on your wine club delivery frequency)
  • Decide if you want your wine club sign up to be in the cellar door, on your website, or both
  • Evaluate your wine club software options

How to manage a wine club without a full-time employee

  • How to manage deliveries and shipping
  • Automate your customer communications and keep your members happy
  • Determine how you will manage pre-sold stock

Develop a sign up process that is easy and effective

  • Create a sign-up process and procedure
  • Train your cellar door staff to sell the club
  • Staff incentives

Marketing your club like a PR pro

  • Get your wine club marketing in order
  • Develop a communications strategy that boosts member retention
  • Launch your wine club like a boss (EDM, Launch Party etc.)

VINCREATIVE MASTERCLASS

INCREASE SALES VOLUMES, FREQUENCY AND MARGINS IN THIS INTERACTIVE PRESENTATION

  • Wine clubs are dying – How to digitise your offering to increase onboarding and retention
  • Improve sales volumes as well as frequency by offering tailored solutions
  • Clubs are not the only way of driving repeat sales, let us show you many others
  • Gamification, how to reward customer loyalty and expand your customers base at the same time
  • Convert Cellar door and wine show traffic into $’s by ‘give and take’ sales methodologies 

SOCIAL MEDIA INSIGHTS

ON-GOING SOCIAL MEDIA MANAGEMENT IS CRITICAL TO BUSINESS SUCCESS. YOU NEED TO GIVE PEOPLE A REASON TO COME, AND COME BACK AGAIN. 

  • Social Media Insights was born from seeing so many small businesses feeling overwhelmed and anxious about how to use social media for their business. We research the latest changes and communicate them to small business in a way that is easy to understand and implement.
  • Get practical how-to insight into using social media to driving sales.
  • Take a look inside Facebook Business manager and get insider tips to target your buyers.
  • Learn valuable ways to maximise your online presence and sales using social media.
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